The goal of this project was to provide a fresh brand design that would incorporate an artists rendition of the modern Solar Powered sugar shack. Additionally this logo would need to be incorporated easily into package design and labels for the individual Syrup products.
The design solutions called for warm and vibrant colors, that where carefully chosen to allow for the illustration to “pop” without clashing with the text and warm colors established. Various illustrations where produced until finally reaching a satisfactory rendering. In addition to the hand illustrated image, digital touch-up techniques where used to create better realism of the snow and sugar season. The digital touch-ups helped soften up the illustration and created an excellent smooth image.