The goal was to re-brand and refresh the look and feel of Rutland Economic Development Corporation. REDC is an organization that connects the dots and brings support for new and current businesses growing and currently established in Rutland County Vermont. The new look and feel needed to communicate this quality while still maintaining the reputation that REDC has established in the county.
We designed a logo that established a more organized color scheme as well as provided a rich economic feel. Through warm deep and muted colors we established a rich and inviting feel that communicated the brand qualities. The fontface that was chosen for this particular logo is a great mix between high visibility slab style while retaining clean lines and the traditional serif features.
Additional Design Solutions
Additionally print collateral was produced for REDC, Letter head, envelopes, thank you cards, and more using the new look and feel and established design standards.